Ethical Issues in Marketing - 1566 Words

Ethical issues in marketing The importance of ethics in marketing is growing. Recognition and respect for ethics, covering a wide range of issues can be used as USP (unique selling point) for a company. Each society will have it own unwritten code of behavior. However view of matter will change over time. Due to this societal marketing concept has emerged which requires that marketer adhere to socially responsible and ethical practices in the marketing of their goods and products. Below is the definition of ethics. Ethic: A principle of right of good conduct, or a body of such principle. In the coming pages two companies have been taken into consideration in regards to whether their behavior is ethical towards their stake holders.†¦show more content†¦These |marketed by both organizations: Cafe Verde and Cafà © Verde Decaf. | |ingredients are of no benefit to the skin. Infact , they can |The small scale farmers who produce coffee for GMCR in Mexico and| |sensitize, irritate, strip the skin and cause breakouts. |Peru are excellent stewards of land, use organic techniques that | |Effect on the Environment: The Body Shop continuously irradiates |have been passed from generation to generation and therefore | |certain products to try to kill microbes – radiation is generated|produce the best quality coffee. | |from dangerous non-renewable uranium which cannot be disposed of | | |safely, therefore the manufacture may involve unacceptable | | |environmental cost. | | | | | | | | | | |Show MoreRelatedEthical Issues With Ethical Marketing Essay1333 Words   |  6 PagesIssues with Ethical Marketing Ethical problems in marketing starts with conflicts and disagreements. Each party in the marketing transaction brings expectations of how the business relationship will exist and how the transaction should be conducted. Some ethical problems in marketing research aren’t always the invasion of privacy and stereotyping. Selective marketing is used to discourage the demand from undesirable markets or just by disenfranchising them altogether. Examples of unethical marketRead MoreThe Ethical Issues Of Marketing1488 Words   |  6 Pages Introduction: - marketing is a tool which the organization makes use of to provide Valuable products or services to customers by using the expertise of the organization And at the same time to achieve the goals of the organization. Marketing is an organ of the company which communicates The merits of the product or service to its customer to which it intends to sell its Product or service. Marketing is done by the company not only to communicate aboutRead MoreEthical Issues in Marketing3405 Words   |  14 PagesEthical Issues in Marketing: The Context of Developing Countries Introduction: Marketing, in contemporary times, has seen a tumultuous change in the way its conducted in developing countries. The oft cited dictum that only change is constant in the marketing genre is an apposite one. Just as the media of social communication themselves have enormous influence everywhere, so advertising and marketing, using media as their vehicles, are pervasive, powerful forces shaping attitudes and behavior inRead MoreEthical Issues Of Marketing : Marketing Ethics871 Words   |  4 PagesEthical issues in Marketing - Marketing ethics deals with the moral principles behind the operation and regulation of marketing. Possible fundamental frameworks of analysis for marketing audit are: - Value-oriented framework, ethical problems on the basis of the values which they infringe honesty, autonomy, privacy, transparency. †¢ - Stakeholder-orientated framework, analyzing ethical problems on the basis of whom they affect: consumers, competitors, society as a whole †¢ - Process-orientated frameworkRead MoreEthical Issues Of Food Marketing2294 Words   |  10 Pagesindustry and will outline the ethical issue of food marketing towards children by reviewing the existing marketing ethics literature. The paper will evaluate the ethical responsibilities of marketing managers towards the issue of food marketing towards children and its impact. The paper will also explore and propose how managers of marketing can change their strategies to improve the ethical performance of the company by analyzing theories such as business ethics, social marketing and corporate social responsibilityRead MoreEthical Issues Of Marketing Ethics1924 Words   |  8 Pagesbehavior, code of conduct, ability to distinguish between the good and the bad. In general, ethical marketing is a process through which an organization or a company sells its products and services by using the fair means of ethical principles there by creating a strong customer relationship resulting in an increased value of stakeholders. Therefore, marketing principles includes a fair and true level in marketing communications, respecting the privacy of its customers, obeying and following the governmentRead MoreEthical Issues Of Marketing Research2143 Words   |  9 PagesEthical Issues in Marketing Research Ethics is that branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions (Ethics, 2015). What is Ethical Marketing? Business ethics is one of the most complicated and contentious subjects in human society. The difference between right and wrong always has lots of conflicts. What is right to one may not be the same toRead MoreEthical Issues Of Marketing Field Of Australia1450 Words   |  6 PagesEthical Issues in Marketing Field of Australia Introduction: Ethics is the principle of differentiating between right and wrong. In business and marketing process, a number of ethical issues are involved that may have a positive or negative impact on the company. The term Ethical marketing is not only a marketing strategy but also a philosophy. It encourages a company representative to be honest, fair, and responsible in all advertising. It also includes communication skill, leadership skill, teamworkRead MoreEthical And Environmental Issues Of International Marketing1408 Words   |  6 Pagesoutlets in Abu Dahbi, SharJah, Al Ain, Fujairah, Al Khaimah. We will introduce our at least 30 outlets in those cities . Other companies have their outlet here. . (AC 3.4) Ethical and environmental issues in international marketing within Dubai: The following issues are the ethical and environmental issue of international marketing ion Dubai: Product related: The Hilfiger have to consider the production process in terms of pollution, Hilfiger need to consider the recycling and waste managementRead MoreEthical Issues Of Health Care Marketing936 Words   |  4 PagesEthical Issues in Health Care Marketing In today’s competitive world, in order for any organization to succeed it requires the most fundamental aspect of marketing, which is to focus on their consumers (Berkowitz, 2011). As the marketing and technological development continues to keep expanding, as an outcome various health care organizations also need to be more adaptable to suffice the growing needs and demands of their consumers. Furthermore, there is a downside for the advancement in health care

Descriptive Essay About Mistake - 1507 Words

Wendy G. rivera Mr. Hasty Digital literacy 9 5 October 2017 my favorite Mistake If the world was created with chaos and violence, because we are going to ask HUMANITY not to be violent and chaotic ... that is my mistake to ask for something, to be something, to trust someone .... Easy. It is not easy to be in a world where being happy costs a lot of unhappiness ... I was born in Central America I never knew the cold I was afraid of as with everything unknown. I have had a wound so deep it is no longer seen ... .When the flood does not stop all cry for a place in the ark, we come to this world to help but for that we must understand that it is help, help is not to give the other what you think you need if not to discover what it is that†¦show more content†¦Bridges is something complex and laborious, solitude is something easier. In a world in which a brother kills another brother, loneliness is the best refuge ... the islander s syndrome is a kind of claustrophobia that some people experience on an island claustrophobia is that, a drowning before the closure before the own closure ... the emotional disconnection is the closing of all the bridges no one enters nobody hurts .. An island could save you from a shipwreck but confines you to banishment, a bridge allows us to leave our island take distance and look at it from outside .. A bridge, a raft, a helicopter or a kiss any recurse is worth to leave ... And develop in me a silent ally from my interior try to build the best bridge ... the connection with the deepest of being with my essence with my desires. try to find that light that shines in my interior .. Great bridges are slowly built stone by stone ... before building a bridge you must dig very deep to the heart of the stone A little while ago I tried to develop a silent allies an island within me and for that silent ally could really help me I have to establish a bridge with that being within me. A bridge between her and me but what is certain is that I will not be so lonely anymore .. The end of the world. How is my world or rather is my world? My world is the place where I grew up, that is what follows me even though I left behind. My world is everything inside the four walls ofShow MoreRelatedEnglish Exit Exam1078 Words   |  5 PagesDear Reader, My writing journey this semester has been a roller coaster. Since the beginning of this course I have improved in so many different areas. When I first began in this class, I didn’t have a clue how to start my essays. I wasn’t very good with being descriptive either. On top of that, revising was something I hated to do. My writing process was very messy and organization was never something I considered when writing a paper. Since taking this class my skills in organization, revisionRead MoreMy Experience Of English Composition972 Words   |  4 Pageshas taught me a lot. When we first began to write our descriptive essay, my confidence level was sky high. I thought that my writing skills were fairly decent, and I was not worried about having too many mistakes. However, after seeing the grade that I made, my confidence level dropped ,and I was not so self-assured like before. With the help of my instructor, I was able to recognize my mistakes first off. The major problem in my descriptive piece was grammatical and mechanical errors such as subject/verbRead MoreWilliam s English Comp 1 Class1023 Words   |  5 PagesPrior to attending Mrs. William’s English Comp 1 class, I felt marginally confident about my writing, however, I knew I needed improvement. 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Internet of Things Devices Within the Dwelling †MyAssignmenthelp.com

Question: Discuss about the Internet of Things Devices Within the Dwelling. Answer: Introduction: This report focuses on the IoT devices that have applications in the dwelling for completing work in automated way. Following is a list of twelve devices that can be helpful in household works in easy and automated way. Many of the devices are easy to use and have normal access systems with less complexity. Technically al IoT are complex but the devices that have listed in this report are either based on automatic working or can be accessible thorough application using any mobile device. These devices are helping each human to be smarter and enhance the manner of living in better and efficient way through better user-interface interaction between the device and the user. It can be said that the best benefit or facility through these devices are mobile push notifications, which is embedded in most of the devices including their controls through mobile applications that can be installed in the mobile devices can be activated or get notified from any place via connecting to the internet . IoT Devices within the Dwelling Amazon Echo Show: Amazons new series of IoT devices Alexa is rising and gaining attention of new technology lovers. This device is incorporated with features like controlling the appliance that are being used in the house with an extra feature screen that enables the user to look after the output of the command provided. Additional feature that is embedded in this device other than smartphone control is that it allows user to make video calling and video streaming to similar Alexa devices that have camera (Sivaraman et al., 2015). TP Link Multicolor smart WiFI: Various IoT devices have been introduced to the market by the TP Link devices and have become a stable brand in the market. This device introduced does not require any hub at all that makes it easy to be kept at any place a consumer wants to. It is could be the best devices to get started towards a smart home or smart than other products with similar features (Santoso Vun, 2015). Fitbit Aria Wi-Fi Smart Scale: This is a revolutionary device that enables the user to track their fitness and maintain those including motivational stages through earning badges. Fitbits Aria smart scale tracks the weight of the individual including body fat percentage and calculates the Body Mass Index (BMI) and enables the user to monitor on these recoded data and values that are based on long-term. The embedded features auto-updates the data to an online graph that is being synced wirelessly in manner to monitor the activities and goals the individual is achieving (Pang et al., 2015). Keen Home Smart Vent: It is an AC monitoring and controlling device that allows the user to control the temperature by manipulating the vents by just selecting options on the smartphones in manner to manage the temperature of other rooms from anywhere at the home. An automatic option automatically closes and opens the vents for different rooms but it could also be operated manually using a manual option. Another feature embedded in this device is that it can be integrated with Nest thermostats (Tozlu et al., 2012). Piper: The devices that are being offered by the piper enable the user to automate the home security and controlling of the home appliances using smartphone. Hubs are used for the devices that are being automated, which makes it little secured than other devices that are being operated wirelessly. Devices can be integrated at the exit or entry ways of the house and features like video camera recording with motion sensors and push notification services makes it a reliable product. Elgato Eve: It is a device powered by Apple Inc. for automating the HomeKit appliance that is being offered by the Apple. The main feature that makes it application within the flat is that it monitors the environment of the surrounding and notifies about the doors and windows whether they are open or not. It monitors the quality of the air indoor and outdoor weather including the energy consumption. Both android and iOS users can use this device as it offers application for both the operating system. Belkin Wemo: It is an innovative product produced by the Belkin that helps in automating each home appliance without any connectivity hub. This device could control smart switches, motion sensors, plugs, LED lights and lightning devices through smartphone applications and uses the personal and free cloud service provided by the Belkin. A single application can be used to monitor and control several devices as each device is being operated at unique channel. Energy Aware Technology Neurio: Another home appliance controller that enables the user to monitor the break down activities of the home appliances, power used by them and based on the machine learning interpret the activities and then pushed a notification to the registered user if there is certain changes needed into the house like oven is on, boiler stills on and many several important activities by tracking the power signatures of the appliances that generally missed out by the individuals (Domingo, 2012). Interactive Voice ivee Sleek (or ivee Voice): This product was earlier presented in the market but modifications have enabled the facilities through this device. A simple alarm clock looking device has many features like monitoring the home appliances via voice that enables the user to communication with the SmartThings smart home monitoring, the Nest smart home thermostat, and the Staples Connected Home and controlling systems. Additional features are broadcasting news and weather report gathered from the internet (Gaikwad, Gabhange Golait, 2015). Sen.se Mother: A smart suit for smart dwelling powered by the Sen.se with a maternally embedded theme that have features like wireless sensors as cookies and the hubs as Mother that enables the user in manner to attach the people and the objects and can be controlled in a way to monitor the activities that include the temperature and the location. It can be used for the patients and if there is any kid at home. Lifx Color 1000: An innovative experiment that resulted as an innovative market product that enables the user in getting brighter and efficient light with less electricity expanses. It can be used in the dwelling replacing the LED bulbs as not any hub is required and colors can be changed according to the mood and the temperature it is much more attractive than any other bulbs. Implementation of smartphone application controls, IFTTT and Alexa into the device makes it more reliable and efficient to be used in the flat or home (Baccelli et al., 2013). D-Link WI-Fi Water Sensor: Device that is best for the flood prone area. This device can be incorporated within the walls and there is no need of batteries in this device. The basic feature of this device is to push notification in the phone whenever there are chances of the flood across the surroundings. Its workings depends on the Internet that its connect via Wi-Fi and is much reliable than any other voice calls or statements (Mitsugi et al., 2014). Issues Related with Iot Devices: Usage Issues Constantly being connected with the smartphones and these devices could let to metal and physical health problems that could be serious concern regarding the use of IoT devices (Corcoran, 2014). According to the recent researches it is seen that Text Neck health problem can be caused due to much staring at smartphones and keeping the IoT devices too much closer can lead to health problems like stress and others (Yoon, Park Yoo, 2015). Proper infrastructure is the must objective for issues related with the usage of IoT devices. Control Issues The devices that are based on machine learning for automatic controlling the temperatures and others can lead to issues due to some technical problem or intrusion made by an unwanted intruder. There are not even any existing laws that can relate the security and privacy issues that could be raised due to the application of these devices, which implies on having no control over the device (Zhang et al., 2014). These devices have much more accountability issues that could lead to serious damage to the information of the user that is being collected for enhancing the performance of the user (barcena Wueest, 2015). Connectivity Issues These devices can only be used within a network connection, generally internet or Wi-Fi. This led to the necessity of the network in order to activate the device and use the device and most of the rural areas do not have even communication systems and lacks in finance too, thus they are not able to take benefits of these devices. There should be exchange of information but it should be interconnected with the IoT devices for an ideal environment but it is becoming dependent on various communication protocols and inherently complex. Security Issues Various security issues have been related to the application of IoT devices within the dwelling or flat or in real world (Sicari et al., 2015). These devices are vulnerable to cyber-attacks because of the connectivity with the internet and if the security is not maintained properly it could lead to security issues by the expose or manipulation of data and information to an unauthorized actor. Many hackers can easily manipulate the programming of these devices and steal information that is personal and sensitive for an individual (Borgia, 2014). Examples of these issues can be related to the Sony Playstation that was breached in which personal information of the gamers had been stolen. Another incident was Ring Doorbell Pro system in which due to glitch wrong people appeared at wrong places on the video streaming. Privacy issues The devices that need internet connection collect personal information of the individual. Many of the IoT devices have been launched in the market to monitor the behaviors of the customers, which can be used in Big Data. Increase in the number of IoT devices users will lead to make more profit for the organizations that are using Big Data as the system for increasing productivity. This is the most critical concern in using IoT devices within the dwellings. This no-doubt violating laws but even that no one is opposing the use of personal data for the benefits of the organization (Condry Nelson, 2016). Since the data is being collected in a mass level and stored at a single database, cyber-attacks may lead to mass damage by affecting lots of people and exposing their personal information including recorded videos, images and many more. Solution to the Issues Raised on the application of Iot Devices Proper agreement should be made between the user and the seller in manner to compensate the loss in future (Stankovic, 2014). Government should made strict rules for the security of the information that the organization is collecting. Secured network should be used to communicate. Government should provide better network connection at the rural areas. Credentials of the account should not be exposed to an unwanted person (Yoshigoe et al., 2015). Dwelling Layout Figure 1: Dwelling layout with IoT devices (Source: Created by Author) Conclusion: It can be concluded that regardless of the benefits of the application of IoT devices, there are certain disadvantages of using these devices for the daily operational activities within the house. These are no doubt helping in securing the house and helping in making the systems smarter with machine learning and without user-interface system but these are vulnerable to cyber-attacks, which means it can be manipulated using certain advance coding in computer languages. As stated in the above report there are certain risks in using these devices but these could be minimized at extreme low level through approaches made by both the user and the products provider. Cyber-attacks can be represented as the most concerning topic in the list of information security and should be the most priority for the individuals who are using information technologies including IoT devices. Priority should be given on minimizing the threats and the risks as it could not be eliminated completely from the sys tem. Most of the devices stated above are using wireless technology that is the need of this digital world in order to get more advanced but these are also providing windows to the intruders to get into the system and gain access to the personal information. References: Baccelli, E., Hahm, O., Gunes, M., Wahlisch, M., Schmidt, T. C. (2013, April). RIOT OS: Towards an OS for the Internet of Things. In Computer Communications Workshops (INFOCOM WKSHPS), 2013 IEEE Conference on (pp. 79-80). IEEE. Barcena, M. B., Wueest, C. (2015). Insecurity in the Internet of Things. Security Response, Symantec. Borgia, E. (2014). The Internet of Things vision: Key features, applications and open issues.Computer Communications,54, 1-31. Condry, M. W., Nelson, C. B. (2016). Using smart edge IoT devices for safer, rapid response with industry IoT control operations.Proceedings of the IEEE,104(5), 938-946. Corcoran, P. (2014). Consumer Electronics and the Internet of Things [Society News]. IEEE Consumer Electronics Magazine, 3(3), 29-34. Domingo, M. C. (2012). An overview of the Internet of Things for people with disabilities. Journal of Network and Computer Applications, 35(2), 584-596 Gaikwad, P. P., Gabhane, J. P., Golait, S. S. (2015, April). A survey based on Smart Homes system using Internet-of-Things. In Computation of Power, Energy Information and Commuincation (ICCPEIC), 2015 International Conference on (pp. 0330-0335). IEEE. Pang, Z., Zheng, L., Tian, J., Kao-Walter, S., Dubrova, E., Chen, Q. (2015). Design of a terminal solution for integration of in-home health care devices and services towards the Internet-of-Things. Enterprise Information Systems, 9(1), 86-116. Santoso, F. K., Vun, N. C. (2015, June). Securing IoT for smart home system. In Consumer Electronics (ISCE), 2015 IEEE International Symposium on (pp. 1-2). IEEE. Sicari, S., Rizzardi, A., Grieco, L. A., Coen-Porisini, A. (2015). Security, privacy and trust in Internet of Things: The road ahead.Computer Networks,76, 146-164. Sivaraman, V., Gharakheili, H. H., Vishwanath, A., Boreli, R., Mehani, O. (2015, October). Network-level security and privacy control for smart-home IoT devices. In Wireless and Mobile Computing, Networking and Communications (WiMob), 2015 IEEE 11th International Conference on (pp. 163-167). IEEE. Stankovic, J. A. (2014). Research directions for the internet of things.IEEE Internet of Things Journal,1(1), 3-9. Tozlu, S., Senel, M., Mao, W., Keshavarzian, A. (2012). Wi-Fi enabled sensors for internet of things: A practical approach. IEEE Communications Magazine, 50(6). Yoon, S., Park, H., Yoo, H. S. (2015). Security issues on smarthome in IoT environment. InComputer Science and its Applications(pp. 691-696). Springer, Berlin, Heidelberg. Yoshigoe, K., Dai, W., Abramson, M., Jacobs, A. (2015, December). Overcoming invasion of privacy in smart home environment with synthetic packet injection. InTRON Symposium (TRONSHOW), 2015(pp. 1-7). IEEE. Zhang, Z. K., Cho, M. C. Y., Wang, C. W., Hsu, C. W., Chen, C. K., Shieh, S. (2014, November). IoT security: ongoing challenges and research opportunities. In Service-Oriented Computing and Applications (SOCA), 2014 IEEE 7th International Conference on (pp. 230-234). IEEE.